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Schiffer Publishing 


Shear Elegance

A book by Giuseppe Longo

Kenneth_ Shear Elegance .JPG
In the press

About Giuseppe

Giuseppe Longo spent nearly ten years at the Kenneth Salon in New York City—formerly at the Waldorf Astoria Hotel on Park Avenue—where he was introduced to clients, employees, and Kenneth’s fabled history. Having always had an affinity for elegance, luxury, and former eras, he was inspired to tell Kenneth’s story. Forever searching for the perfect espresso and the latest museum exhibition, Giuseppe spends time between New York City and Italy.


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“It is wonderful that Giuseppe Longo has spent so many years collecting all this data about female personalities of that era to whom Mr. Kenneth showed his amazing talent of hair styling.”

HRH Princess Muna Al Hussein



Discover the story of the pioneering hairstylist who obliterated the once-omnipresent hat and transformed the fashion industry through his A-list clients at his iconic 54th Street Salon. Kenneth Battelle, known simply as “Kenneth,” started his 50-year career in the early 1950s in New York City and built a loyal client list who swore by his skills, including Jacqueline Kennedy, Marilyn Monroe, Judy Garland, Countess Consuelo Crespi, Diana Vreeland, Lucille Ball, and Gloria Vanderbilt. This biography not only celebrates his extraordinary talent but examines his behind-the-scenes life and career struggles, including the disastrous fire that destroyed his salon, and his perseverance moving forward. Through personal memories of those closest to him, including friends, clients, and former employees, the man who created a cult of classic, timeless ladies comes to life. Previously unpublished photographs, notes, clippings, and original Joe Eula illustrations richly exhibit both his myriad achievements and America's 20th-century high-fashion scene.

A Look Inside